October 2018


Impact of Diamonds on Environment

The Diamond Impact

The diamond mining process has caused controversy for many years. The current practices of diamond mining have caused immense damage to the environment and several economies. The most well-known diamond mines are located around Africa. However, diamond mining happens all over the world, including the United States.

Environmental Issues

To mine one carat of diamond, you must move 1,750 tons of earth. There is little regulation in other countries, resulting in irreversible damage. From river pollution to large sinkholes, the damage doesn’t stop there. Between 1956 and 2003, river pollution increased by 36% in some areas. After serving their purpose, many diamond mines are left unrepaired. When this happens, erosion takes place causing the wholes to grow even larger. Beyond losing land area, the pollution resulting from diamond mining also leaves long-term effects. Once a mine closes, there’s little obligation for the company to repair the land area they have destroyed.

Economics in the Diamond Business

For many people, diamonds symbolize the backbone of their wealth. This fortune comes at a cost, though. Sometimes diamond mines are located in poverty-stricken warzones. Diamonds produced in those mines are called “Blood Diamonds.” Their name means they are oftentimes sold to finance insurgencies. Many conflicts in the diamond industry have caused civil wars, violence, and unfathomable damage to many lives.

When you zoom in on who is actually profiting, you begin to realize that it’s not the miners that are risking their lives day in and day out. It’s the diamond manufacturers that are seeing direct profits. The diamond business in Africa has led to several civil wars, resulting in countless casualties. It’s extremely common for wars to break out in the diamond mining areas and the government does little to nothing to put it to an end. Even though the profits from diamond mining have a huge pay off in many countries, the people risking their lives will likely never see this fortune. By knowing where your diamonds come from, you’re helping to change the cycle.

Responsible Diamond Mining

In the best cases, regulations are involved and companies are held responsible for their actions, resulting in responsible diamond mining. Here at Ella Rose, we source our diamonds from places who participate in responsible diamond mining. By choosing an Ella Rose ring, you are supporting ethical and responsible sourcing. You’re also giving back to your own economy.  Therefore, by saying no to diamonds that pose as a threat to the economy, you are choosing to support responsible diamond mining.

For years, diamonds have been the symbol of love, commitment, and unity. Purchasing the perfect diamond can be overwhelming and exciting all at the same time. You are taking your relationship to the next level and committing yourself to the one you love. Ella Rose makes it easy for you to not only commit to her but also to commit to the planet in which we live.

Ethical Sourcing and Local Impact

There was once a time when product sourcing happened just a few hundred miles away. As our global economy has grown, production has grown and changed, as well. With an economy that changes so drastically, we discover the perpetual evolution in ethically sourced products.

This global transition significantly affects the production of jewelry and precious stones. Oftentimes, precious metals and gemstones used in jewelry production come from mines thousands of miles away. More modern companies are mining their gemstones in foreign countries. This is taking business away from their local economy. When consumers buy ethically sourced products, it results in a positive impact on the environment and the community.

Here at Ella Rose, we don’t just care about how we get our materials, but we also care about the impact we have on the environment. Our goal is to make our consumers more conscious about the environment each time they purchase a piece of Ella Rose jewelry.

When you take the time to learn about what you’re buying, you become apart of a chain effect. By emphasizing the importance of utilizing ethically sourced materials, we have a positive effect on the environment, community, and economy.

Here are three benefits of buying ethically sourced products or materials:

Environmental Impact

Products created and shipped from thousands of miles away have an impact on your carbon footprint. Historically, this represents the total emissions caused by a single individual, event, organization or product. By purchasing responsibly sourced products, you are reducing the size of your carbon footprint. The more awareness we instill in our Ella Rose consumers the smaller our carbon footprint becomes.

Local Economy

Ella Rose prefers to domestically source all of our precious metals and gemstones whenever possible. For example, 100% of our moissanite stones are mined in North Carolina. We are attempting to create solutions that make the most economical and environmental sense. We want to provide high-quality jewelry handmade using only ethically sourced gemstones and metals.

Know Where You Buy

In a perfect world, we would be able to trace back the origins of every product we come into contact with. Unfortunately, in an economy that is rapidly growing and changing, it becomes difficult to pinpoint the exact origin of almost anything. Here at Ella Rose, we want to help you trace back the origins of every part of your precious jewelry.

Eight Things Nobody Tells You About Buying an Engagement Ring

You’ve found the person that supports you in all of your endeavors, makes you laugh uncontrollably and loves you unconditionally. You know they are the missing piece to your puzzle and you can no longer imagine your life without them in it. You’re ready to take your relationship to the next level and pop the big question. Finding the perfect ring seems a bit overwhelming and the last thing you want to do is disappoint your significant other. A ring is a lifetime and we’ve come up with a foolproof guide to help you become an expert buyer before you even step foot in the door.

Research, Research, Research

You would be amazed to learn how much research goes into purchasing an engagement ring. You should become knowledgeable on the four C’s (cut, color, clarity, and carat), to choosing the correct metal for the ring setting. Before you start looking to buy, you should figure out a basic idea of what you want. Pick out a canter gemstone, stone shape, metal and style or setting. Spend time talking to the jeweler and learning about the quality of each gemstone to ensure that you are getting the best quality within your budget.

Diamond’s Aren’t Always a Girl’s Best Friend

The wedding industry in perpetually evolving and more couples are choosing alternative gemstones rather than diamonds. With modern generations being so experience-based, many couples would rather save that large sum of money to travel, buy a home, or start a family. Today, alternative gemstones range anywhere from moissanite to sapphire. So, explore your options and find the gemstone that best suits your style and your budget.

It’s Time to Call in the Ladies

It’s amazing how blind you may have been to the subtle hints she’s been casually dropping about engagement rings. But don’t worry because behind every girl there’s a best friend who knows every detail. It’s essential to make it special, so getting the approval from her longtime friends could never hurt. They will give you the confidence boost you need before you pop the question and you’ll know that the ring is perfect.

Stick to Your Budget

Engagement rings are expensive. Your ring doesn’t have to break the bank though. Set a budget and stick to it. You may discover yourself becoming sidetracked by a selection of more expensive rings that are way out of your budget. Stick you your gut and don’t feel pressured to spend more than what’s feasible to your situation.

Ask Permission No Matter What

No matter how long you’ve known your significant other’s parents. It will be a bit awkward to ask their permission for their daughter’s hand, but its the right thing to do. Although, it may seem like an outdated tradition, many people continue to honor it. Her parents will likely gain even more respect for you because it takes a lot of courage to stand up for what you love.

It’s All About Her, But It’s About You Too

This experience is going to change both of your lives forever, and the ring should serve as a reflection of your relationship. Marriage brings two whole people together to create one unique unity. Keep that in mind while you are mentally preparing for one of the biggest moments of your life. The engagement ring you choose should be about what she wants, but should also represent a part of you too. That way, every time she glances down at it, she is reminded of your love and devotion to her.

Plan the Proposal

Once you have the ring in your hand, it’s time to start planning out your proposal. think about some of the special places the two of you have shared special moments. Figure out which people you want present to celebrate with you after she says yet. Maybe you want both of your parents present to see the raw emotion on her face. It’s also a good idea to hire a photographer to be hidden to capture this unforgettable moment and of course that gorgeous ring.

Don’t Stress

These tips are designed to take the stress of the unknown out of the equation. We’ve gone over everything you’ll need to know as you begin your journey. Whatever you do, don’t stress yourself out over it. Relish in all of the magic that this moment has to offer. This is the beginning of a brand new, magical adventure and you should enjoy all it has to offer.


Ella Rose’s Eco-Friendly Packaging

Every year, each person in the United States produces 63 pounds of plastic packaging. Every year, that 63 pounds of plastic wind up in a landfill somewhere. Almost everything we use comes in a package of some sort. Even your engagement ring has packaging.  This excess material builds up to unfathomable amounts, at the cost of our beloved planet. Therefore, Ella Rose wants to break the cycle. Our eco-friendly packaging is recyclable, sustainable, constructed from recycled materials, and is much safer for the environment.

By switching to eco-friendly packaging, we can reduce waste by billions of pounds. For instance, the Grocery Manufacturers Association has reduced waste by 1.5 billion pounds since 2005. When companies and consumers change their habits, it makes a huge impact.

At Ella Rose, we want to take part in this monumental change. Hence, why our jewelry boxes, ribbons, and gift wrapping is recyclable. It should also be noted that our eco-friendly packaging is made in the United States. Not only do we want to focus on our jewelry being eco-friendly, but we think our packaging should follow suit.

Ella Rose has partnered with GreenWay® to supply all of our eco-friendly packaging. This company prides itself on having recyclable, degradable, natural and sustainable products. Sharing adjacent values, we felt it would be an excellent opportunity to work closely with them.

Here are some of the eco-friendly products we use within our company:

Natural Kraft Jewelry Boxes

Packaged in Natural Kraft Boxes, that are elegant to the eye and practical to the environment, showcase our jewelry gorgeously. Our boxes recycle easily and will be usable for repurposing at a later date. Ella Rose proudly stands up for our efforts in leaving this world in better condition than we have found it.

Luxury Gift Wrapping

So many trees are cut down each year, destroying natural forests. To make paper, four billion trees have been cut down worldwide. Here at Ella Rose, our luxury gift wrapping comes from well-managed forests. To reduce harm to the environment, our materials come from trees grown specifically for paper production.

Green Moss Ribbons

Our green moss ribbons are the perfect touch to finishing off our packaging. We believe that every aspect of our company should be 100% sustainable. Our ribbons, made from cellulose acetate, is a wood-based fiber that gives the ribbon an elegantly woven look. It’s our goal to make a change in the world by promoting eco-friendly products. That way, when you make your lifelong commitment to your partner, you are making a lifetime commitment to the environment as well.

A Beginner’s Guide to Picking Out an Engagement Ring

So, you’ve met the perfect person. They’ve turned your life upside down in all the right ways. You know it’s time to make that commitment of a lifetime. To make that commitment, you want to find the quintessential ring that not only suits them but also marks the beauty and rarity of your relationship. If you are stressing about finding that perfect engagement ring, don’t worry,  we’re here to help. We’ve put together a beginner’s guide to buying the perfect engagement ring.


For years we have been told that the minimum you should spend on an engagement ring should equivalate to two-months salary. For many people, this just may not be realistic. Today, the average engagement ring, according to The Knot, is $5,978. However, you can still find the perfect ring for a significantly lower cost. Equally important, you don’t want to start your marriage out in debt over a ring. It should be noted that you don’t have to sacrifice quality. Besides, the rule of thumb is, “don’t skimp but don’t sink!”

Ring Size

Before going out on your hunt for the perfect ring, you will need to figure out their ring size. There are many ways you can go about doing this without giving yourself away. Here are a few:

  1. Find one of their rings that they wear frequently and use a ring sizer to figure out her size. You can easily find a ring sizer online.
  2. Use our online ring sizer by tracing the inside of one of her frequently-worn rings and matching it to the appropriate circle on the screen.
  3. Ask a close family member or friend to find out nonchalantly. Make sure this person can keep a secret and has a decent poker face.

Finding Their Style

This engagement ring is going to be one of the most important pieces of jewelry they own. It’s something they are going to be wearing every single day of their lives. Not to mention, they’ll want to sit there and stare at it for hours on end. They are going to want to show it off to everyone they know including their parents, friends, and everyone that follows them on social media!

Furthermore, be sure to study the jewelry they wear, their clothes, and really anything that demonstrates their style. You should be able to pinpoint their personal style and select the perfect ring for them. If you are having trouble with this, you can always go with something classic. A timeless ring has something breathtaking surrounding it.

The Four C’s of Diamonds

Importantly, the Four C’s of diamonds are good to follow when you are looking for that perfect stone. The four C’s consist of color, cut, clarity and carats.

  1. Color: Diamonds fall on a color scale from D (white) to Z (yellow). Keep this in mind when selecting the color of your diamond.
  2. Cut: The cut of the diamond refers to the angles and proportions that the diamond cutter makes. The better the cut, the more sparkle your diamond will have.
  3. Clarity: The clarity of a diamond is crucial. However, inclusions are part of the natural characteristics of your diamond, much like a birthmark or a freckle.
  4. Carats: This refers to the weight of the diamond. Not all diamond of the same carat weight look like the same size to the naked eye.

But Wait, It’s No Longer About Diamonds!

Diamonds were once known as the end all, be all when it came to engagement rings. However, in these evolving generations, experiences seem to be the focal point of so many relationships. Likewise, alternative gemstones are becoming more popular among the current twenty-somethings.

A moissanite gemstone is born from the stars and showcases supreme durability. This affordable diamond-alternative is guaranteed conflict-free. Moissanite disperses light more brilliantly than a diamond and is lab created with minimal environmental impact.

Here are some other magnificent gemstones for an engagement ring along with their meanings:

Amethyst:  Believed to help you through difficult times, this gemstone is mesmerizing. If you are looking for a long-lasting marriage, an amethyst can help lead you. The deep purple looks beautiful completed with a rose gold or yellow gold setting.

Sapphire: In the ancient world the sapphire was thought to bring protection and good fortune. Today it is often associated with wisdom. The bright blue of a sapphire could make anyone feel like Kate Middleton herself.

Emerald: Also known as the “Stone of Successful Love” it can be the seen as the perfect engagement stone! This bright green stone has been seen in many art deco and Victorian engagement rings and looks beautiful in a traditional setting.

Morganite: Given the name “Crystal of Divine Love” morganite is associated with eternal love and is perfect to give your loved one if you are looking for a diamond alternative. Its beautiful pink color sits beautifully in a rose gold setting.

Topaz: Traditionally a stone associated with luxury and opulence it has much of the same meaning today. Topaz comes in many different colors from more neutral tones to royal blues.

Aquamarine: Meaning, “water of the sea,” is believed to be the stones of mermaids. Aquamarine is perfect for anyone who loves the oceans and can’t get enough of the beach. The soft blue color will have them dreaming of blue waters.

Choosing a Setting

Beyond choosing a ring, selecting your setting is just as essential. Here at Ella Rose, we provide you with a wide variety of choices for engagement ring settings. Thus, we have everything from modern style settings to the traditional timeless settings. You should check out our guide for engagement ring settings for further detail.

Now, It’s Time to Pop the Question

Finally, you’ve chosen the perfect person and the perfect ring and the only thing left to do is pop the big question. This is a moment that you will never forget and both of your lives are going to change forever.  To summarize, let’s go over the four rules to pulling off the perfect engagement.

  1. Keep it a secret, shhh!!!
  2. Send your loved one off for a manicure because every girl wants a fresh one for all those engagement ring pictures.
  3. If you can, be sure to hire a photographer or a friend to hide and capture the moment and raw emotions.
  4. Lastly, remember this moment is all about the two of you and growing your love for one another.

All in all, this short guide should help you choose the best engagement ring and make the process as simple as possible. Your engagement is all about the two of you. Therefore, you should make it as unique and as personal as your relationship.

Good luck and happy engagements to all!

Sunset Safari

On September 20th, the Nashville Zoo hosted an event called the Sunset Safari. Ella Rose had the opportunity to attend as a benefactor and show our support! Therefore, the Sunset Safari was an excellent way to continue our efforts in standing up for the Conservation Act. Except this time, on a more local level.

What the Nashville Zoo Means to Ella Rose

The Nashville Zoo is home to over 350 different animal species and a frequent hot-spot for the King’s family. Founders, David and Kristy, love bonding with their three-year-old son, Mason at the zoo. Teaching Mason to have a positive relationship with animals has always been a priority for them. Hence, why they hold annual passes. With another little one on the way, they wanted to take their involvement to the next level and become a sponsor for such a precious cause.

The Nashville Zoo’s mission is to inspire a culture of understanding and discovery of our natural world. Through conservation, innovation, and leadership, these values are adjacent to those of Ella Rose.  The King’s want their children to grow up loving nature and appreciating all it has to offer. David and Kristy King want to pass down the essential importance of learning to conserve the land and protect animals, to their children.

Conservation Fund

Ella Rose’s mission is the dream to create timeless, affordable and ethically sourced wedding rings. Through their love of science and nature, brothers David and Jonathan King, chose to create precious heirlooms utilizing natural-colored gemstones and lab-grown moissanite. Not to mention, five percent of the proceeds from each Ella Rose purchase is directly donated to the Conservation Fund for environmental preservation.