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Our Mission

Ella Rose was co-founded by brothers David and Jonathan King, who grew up in a family of jewelers. Their dream was to create timeless, affordable, and ethically sourced wedding rings. With a passion for science and a love of nature, they decided to focus on natural color gemstones and lab-grown moissanite. Unwilling to compromise on quality or integrity, they designed exceptional alternative engagement rings which not only rivaled those of the finest diamond brands, but also were handmade in the United States.

So where does Ella Rose fit into this story? When David's wife was pregnant with their first child, they came up with two names; if the baby was a boy he'd be called Mason Ryder, and if the baby was a girl, she'd be named Ella Rose. Their son Mason was born in 2015 and immediately became the center of their universe.

Ella Rose is both a beautiful dream for the future, and a metaphor for our essential values. Ella Rose embodies our family's love, our passion for our craft, and our sincere hope that we can leave this world a better place for our children.

Our Mission

Our mission is to provide our customers with affordable find jewelry, made in the USA using only ethically sourced materials, while contributing to the preservation of our natural resources.

Value

You may want to save for your first home or travel the world rather than buy an expensive diamond. Choosing a high-quality alternative engagement ring allows you to save your money for the future.

Quality

We strive to provide the highest quality engagement rings, wedding bands, and fine jewelry made in the USA at an affordable price.

Sustainability

All of our materials are ethically sourced with the goal of minimizing our environmental impact. Our conflict-free gemstones are sourced domestically whenever possible.

Design & Craftsmanship

Unlike most other alternative engagement ring companies, the jewelers that make Ella Rose engagement rings and wedding bands each have decades of fine jewelry experience. Our master jewelers and gemologists are experts in their field, and we trust their work implicitly. Because of this, we're able to offer a lifetime warranty on each Ella Rose engagement ring and wedding band.

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