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Why Buy Jewelry Online?

Why Buy Jewelry Online?

The beauty of online shopping is that at any moment, you can instantly assess thousands of options available for purchase, all from the comfort of your own home. While buying from brick-and-mortar jewelry stores has long been seen as the only option for bridal jewelry, at Ella Rose we believe the services and personal approach we offer are more important than these physical locations.



By removing the need for a storefront from our business model, we have decreased our overhead costs and are able to put all of our focus and savings into providing the highest quality products. All of our rings are handcrafted by our team of master jewelers in our Nashville, Tennessee workshop. Ensuring our customers get only the best when they shop for jewelry online at Ella Rose. 



We know how important this purchase is to you, and we want it to be a joyful experience so we offer elite complimentary services to soothe any uncertainties. Any piece that you order is shipped to you via FedEx at no additional charge. With our system of exchanges and returns, you can feel confident in ordering your ring and trying it on at home. Once you have the ring, you can see how it looks in person and how it feels on your finger. If something’s not right? Just ship it back to us within 30 days at no cost!



As an ethically conscious bridal boutique, we put an emphasis on transparency. From sourcing materials to the final product, we guarantee an ethical and environmentally responsible process. We offer lab-grown moissanite as an alternative to diamonds, and whenever possible, our natural gemstones are harvested domestically in the United States. We offer a wealth of resources to learn more about our specific guidelines and practices so you can feel confident in your purchase and in our mission.


We understand that a part of online shopping involves trust, which is why we work hard to deliver customer service tailored to each and every customer. Since engagement rings and wedding bands are such a personal purchase, we go out of our way to provide customers with answers to any online purchasing questions. We also photograph our bridal jewelry from every possible angle and we give you the ability to see each piece in a full 360° video. Weigh your options within the comfort of your home with our website designed for the digital age.

Ella Rose Offers an Online Jewelry Boutique Experience

Ella Rose was founded by brothers David and Jonathan King, two brothers from a long line of jewelers. They had a dream to provide ethically sourced wedding rings at an affordable cost, while still maintaining a boutique bridal experience. Unwilling to compromise on any of these ideals, Ella Rose has designed a custom buying experience that takes advantage of technological innovations from the creation to the delivery of our products. Visit us online today, for the most convenient buying experience.

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